The Silicon Valley Voice
September 18, 2018
The iconic C.J. Olson Cherries stand near the corner of El Camino Real and S. Mathilda Avenue in Sunnyvale is set to close at the end of the month. Owner Deborah Olson, who was born during cherry season and worked side-by-side with her grandmother, Rose, at the stand until her grandmother’s death in 1988, said the decision had to do with timing and her readiness to semi-retire.
“It made sense to do it this year,” she said. “It was perfect timing and things have been changing in Silicon Valley. I just decided this would be a good time to slow down and transition to something a little less taxing.”
Although the Sunnyvale store will close, it isn’t the last time Olson Cherries’ fans will have the opportunity to purchase some of their favorite items. Olson said the company will transition from retail to wholesale and the stand’s key items — dried Blenheim apricots, chocolate-covered apricots, chocolate-covered cherries and cherry nut trail mix — will be available at scaled down locations at the San Jose and Oakland airports as well as Zanotto’s, DeMartini Orchard in Los Altos and other independent supermarkets.
“I’m going to focus on wholesale and bringing cherries from South America — Chile — to the Bay Area,” said Olson. “That way I’m still involved with the profession that I love, which is agriculture, but I won’t have to take care of a store 24/7.”
Olson said she hopes the transition from retail to wholesale will occur quickly, although a variety of factors and details still need to be ironed out. And, while the conversion is occurring at the right time for Olson, she said she is grateful for the customers and employees who made it possible for her to continue her grandparents’ legacy as long as she did.
“The customers are really an integral part of C.J. Olson Cherries and they made it enjoyable for us to work to produce products for them,” she said. “We will sincerely miss them. We’ve known their families. They brought their children in and subsequently their children’s children. There’s this strong connection through the generations that have come through this stand and people have a deep connection to it.”
Part of that connection is the building itself. Olson worked with an architect to design an open rectangular building with a water tower feature, indicative of a roadside fruit stand, on Jun. 1, 2001. The current stand was erected at the same site of the original C.J. Olson Cherries, which was constructed by her grandfather in 1932.
Even though she has no knowledge of the type of business that may lease the location, Olson said she recently learned the property leasing agent, Irvine Company, has no plans to demolish the building.
“When the C.J. Olson Cherries stand morphs into another business entity,” said Olson, “the structure remaining will give them a sense of community and a sense of place and remembrance of what we were and what we did and all the fun times we had, including the Cherry Festival and having great cherries and fruit. It was just a nice time.
“I’m thrilled to know the stand will remain,” she continued. “It’s the cherry on the top for me that the building is going to stay and the memories that it evokes will be there for people to remember.”
A Farewell Celebration will be held by the Sunnyvale Silicon Valley Chamber of Commerce on Sept. 27 from 5-7 p.m. at the stand. They ask attendees to RSVP by emailing email@example.com or calling 408-736-4971.
C.J. Olson Cherries is at 348 W. El Camino Real in Sunnyvale and will be open daily until Sept. 30. Call (408) 736-3726 or visit cjolsoncherries.com for more information.